she worked in the clinton white house and on the gore campaign and has her own strategy firm. thank you guys for coming in. >> our pleasure. >> jennifer: i was saying before i really wish we had a glass of wine, we could talk about this. karen what do you think about the efforts of the republicans to rebrand themselves? >> you -- you can be modern but when your policy is that birth control is about putting an aspirin between your knees it's not going to cut it. >> jennifer: but the new republican party is going to be what? pro birth control? >> well you mentioned immigration, they need that to win. and romney got 20% less of the latino votehaha bush didi thth h heo f f thatha oblem, and thth a a going to have to go after it. >> jennifer: and i think we should take it even if it's for the wrong reason. will rebranding help in other areas? it doesn't appear to be helping in gun safety. >> you're not going to go from med men to modern family with one commercial. [ laughter ] >> and what we're hearing are people saying why should we get rid of our conservative principals on immigr